SWAM & Co works with businesses to improve market penetration and drive revenue growth. We co-develop and test client focused propositions supported by a systematic approach to the targeting, marketing, sales and delivery of your offering.

Our client partnership concentrates on the highest priority areas to provide you with the flexible and dynamic services you need. We apply structured methodologies, supporting tool kits and enhancement training programmes to ensure swift progress and minimum business disruption


Business development energiser sessions

Thirty minutes to one-hour sessions at conferences, away days and events (internal or clients) focusing on what people can do to develop business in smarter ways when the market is tough.


  • 75% of participants implement at least one recommendation or tip as a result of the session.
  • Focus is regained and morale boosted.

Sales campaign

Working with a specific team over a 6-month period to pursue and convert the best opportunities among existing and prospective clients.


  • Better conversion rate (or at least measuring conversion rate) looking at 10 to 20% improvement.
  • Better account penetration looking at developing 3 to 5 strong relationship at decision making or influencing levels.
  • New clients looking at bringing in two to five new clients per participant.


Monica Barton<br>Partner at Reed Smith LLP

Monica Barton
Partner at Reed Smith LLP

"Anne is an excellent Business Development strategist. I worked with her on a one to one basis. She taught me how to build my client book by showing me how to focus on the right clients, build durable relationships, create a network and originate business. Together we built a profitable multi-million practice."

Senior partner<br>Top 25 global law firm

Senior partner
Top 25 global law firm

Thanks for our session on Monday. Valuable as ever.  I'll be thinking about you a lot over the next few months as I develop and grow out the opportunities. Thank you for giving me back "control". It's the first thing we identified that I needed and the one I am most grateful for having."

Matt Rees<br>Partner at Proskauer Rose LLP

Matt Rees
Partner at Proskauer Rose LLP

"Anne is an exceptional sales consultant. She has excellent, creative ideas which are structured, grounded in common sense and which show a deep understanding of her subject. Anne is perceptive and cuts through to what is relevant very quickly. She explains her ideas with practical examples and suggestions, and does not talk jargon. Anne has been invaluable in helping me develop my practice over the past few years."

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